Fair Usage Policy

1. Purpose and scope

This Policy applies to all A.R.I.A Mobile eSIM services, including consumer plans, business plans, fleet-issued profiles and partner-issued profiles. By activating or using an A.R.I.A Mobile eSIM you agree to use the service in accordance with this Policy.

2. Definitions

• "Fair use" — usage that is consistent with normal personal communication, browsing, streaming, navigation and productivity activity.
• "Sustained extreme use" — continuous, near-maximum-rate data transfer over extended periods that materially affects other customers or the upstream network.
• "Tethering" or "personal hotspot" — sharing your eSIM's data connection with other devices belonging to you.
• "Traffic management" — technical measures used to shape, prioritise, throttle or restrict particular categories of traffic.
• "Network partner" — any third-party mobile network operator, roaming hub or wholesaler used to deliver the service.

3. Plan allowances and validity

The price, currency, data allowance, validity period and countries covered for each plan are displayed at checkout and on your /my-esim dashboard. Those values are binding for the purchase. Where a plan is described as 'unlimited', this is always subject to the fair-use thresholds applied by the relevant network partner — 'unlimited' does not mean unrestricted.

4. Data limits

Data thresholds are set by our upstream network partners and may vary by country, plan and partner network. Because partner thresholds differ and change over time, A.R.I.A Mobile does not publish a single global GB figure. The data allowance and remaining data for your active eSIM are shown in real time on /my-esim, alongside the expiry date and last usage update.

5. Tethering and personal hotspot

Personal tethering and hotspot use are permitted on all consumer plans, at no extra charge, subject to the same fair-use thresholds that apply to direct on-device usage. Tethering does not receive a separate allowance and is counted against the same data bundle. Using tethering to provide service to third parties (for example, selling Wi-Fi access) is not permitted on consumer plans.

6. Roaming

A.R.I.A Mobile services are roaming-based by design and are delivered over the network of the available partner operator in your current location. Coverage, network technology (5G, 4G, 3G), speed, latency and stability depend entirely on the visited network and the country. We do not provide a speed or quality service-level agreement on roaming, and partner networks may de-prioritise roaming traffic relative to their own subscribers.

7. Traffic management and shaping

We and our network partners may apply traffic management to protect network integrity, comply with law, prevent abuse, or address sanctions. Examples of categories that may be shaped, de-prioritised or restricted include:

• Peer-to-peer file sharing.
• VoIP services where the visited operator blocks them.
• Sustained high-bitrate video streaming during local peak hours.
• Automated, machine-generated or bot-driven traffic.
• Traffic associated with security threats or DDoS activity.

8. Prohibited use

Use of the service must comply with our Acceptable Use Policy. Without limiting that policy, you must not use an A.R.I.A Mobile eSIM for unlawful activity, fraud, resale of consumer plans, abuse of telecommunications infrastructure, circumventing partner network restrictions, or activity prohibited under applicable sanctions regimes.

9. Commercial use

Consumer plans are for personal use by the account holder and devices belonging to that account holder. Organisations issuing connectivity to staff, contractors, customers, vehicles, IoT estates or fleets must use our business or fleet plans, which are governed by the Business Terms and Fleet Management Terms.

10. Permanent roaming and extended single-country use

Our partner networks are intended for travel and short- to medium-term international use. Continuous use of a single eSIM in one country beyond a reasonable travel period may trigger automatic restrictions imposed by the upstream operator, including throttling, blocking or de-registration of the profile. Where this occurs we will notify you and, where possible, recommend a more suitable plan.

11. Indicators of abuse

Examples of activity that we (or our partners) may treat as abusive include:

• Attempts to clone, share or install the same ICCID across multiple devices.
• Sustained 24/7 maximum-rate data transfer.
• Automated traffic generation or scripted consumption inconsistent with personal use.
• Repeated provisioning, cancellation and re-provisioning to exploit promotional pricing.
• Traffic patterns that closely match wholesale resale or commercial redistribution.

12. Enforcement actions

Where fair use is breached, we will act proportionately and, where practical, progressively. Available actions include:

• Notification to the customer.
• Temporary speed reduction (throttling).
• Restriction of specific traffic categories.
• Suspension of the affected eSIM.
• Termination of the plan in serious or repeated cases.

13. Notice before termination

Except where immediate action is required (for example fraud, security incidents, legal compulsion or instructions from an upstream operator), we will attempt to contact you at your registered email address before terminating an eSIM and give you a reasonable opportunity to bring usage back within fair-use limits.

14. Appeal rights

If you believe an enforcement action was taken in error, you may appeal by emailing support@ariamobile.co.uk within 30 days of the action. Appeals are reviewed by a senior reviewer who was not involved in the original decision, and we aim to issue an outcome within 10 business days. If you remain dissatisfied, the matter can be escalated through Stage 2 and Stage 3 of our Complaints Code of Practice, and (where applicable) to an Alternative Dispute Resolution scheme. Submission of an appeal does not, by itself, automatically reinstate service.

15. Refunds on enforcement

No refund is generally available where service is restricted, suspended or terminated because of a breach of this Policy, the Acceptable Use Policy, or the Terms & Conditions. Where an enforcement action is later found to have been taken in error by A.R.I.A Mobile, we will consider a pro-rata refund or service credit in accordance with our Refund Policy.

16. Record keeping

Enforcement events are logged with a timestamp, the reason for action, the type of action taken and an identifier for the reviewer. Records are retained in accordance with our Privacy Policy for operational, security, audit and dispute-resolution purposes.

17. Updates

Specific thresholds and traffic-management practices may change as partner network conditions evolve. Material changes will be published on this page with a revised effective date. Existing acceptance of this Policy remains valid unless a re-acceptance is expressly required at the time of an update.

18. Contact

A.R.I.A Mobile, United Kingdom. Email: support@ariamobile.co.uk. For escalation and complaint handling, see /complaints and our Complaints Code of Practice.